Is anyone else tired of the word ‘conservation’?

Author: Brandon Middleton

I know I am. It seems you can’t go a day without being reminded of the need for water conservation in California. Glendale Water & Power, for example, has emphasized conservation since 2008 and “will continue to step up its water conservation message again this summer.” In a recent San Francisco Chronicle op-ed, officials with the California Department of Water Resources and the Association of California Water Agencies wrote that “[n]ow is the time for all Californians to get real about water conservation. We need to take a critical look at our consumption habits and find ways to cut our use, both inside and outside our home.”

The conservation message, however, is preaching to the choir. Even surveys conducted by DWR and ACWA demonstrate that Californians get it: Conservation is important. There is a limited supply of water. We shouldn’t waste it.

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